Kalynn Crump is one clever cookie.
As the founder of ReBLOOM, she came up with the scathingly brilliant idea of diverting flowers left over from marketing and social events to seniors homes, hospices, cancer treatment centers, mental-health facilities, and domestic abuse/homeless shelters. That means fewer greenhouse gases from flowers ending up in landfills, and blooms getting a second life by bringing happiness to folks who benefit from a bit of beauty (and who doesn’t?)
Once the flowers truly reach the end of their life span, the program Crump developed recollects them and brings them to a compost facility to complete their life cycle. Repurposing event flowers and converting them into little bouquets of joy across Canada-pure genius!
That, of course, was in the Before Times. But faced with a drastic drop in events, Crump didn’t fold up and give in to despair. Instead, she’s come up with another smartie-pants strategy that combines fun, family, and flowers — and just in time for Thanksgiving.
Along with entertaining expert Rebecca Wise, Crump is launching a Thanksgiving centerpiece webinar that will feature a one-hour interactive, guided demonstration in which participants will learn how to create gorgeous autumn-inspired centerpieces, and get tips and tricks for making photo-worthy tabletop displays.
Tickets bought in Toronto cost $65 and include delivery of florals/foliage needed for the workshop to the ticketholder’s home the day of the event. The package will be left outside the home or in condo lobby for a no-contact drop off, and all packaging will be sanitized.
Outside of Toronto, tickets go for $35; those ticketholders will have to purchase their own flowers directly (ideally from local growers who offer delivery/curb-side pickup; ReBLOOM can provide names of local growers/floral pick up list.)
As a bonus, for every ticket sold, a hand-tied floral arrangement will be donated to shelters in Calgary, Toronto, and Vancouver. The workshop will be held on Thursday, October 8, from 8 to 9 pm EST. Check out ReBloom’s Insta for details.
Told you it was clever.